Stockholm based Art Director

WHEN I REALIZED THAT YOU COULD ACTUALLY WORK WITH EVOKING EMOTIONS, SOLVING PROBLEMS, AND CREATING VISUALLY AT THE SAME TIME, IT FELT LIKE SOMEONE HAD JUST EXPLAINED MY PURPOSE ON EARTH.

I THINK I’VE ALWAYS WANTED TO BECOME AN ART DIRECTOR WITHOUT EVEN KNOWING THE PROFESSION EXISTED. AS A PERSON, I’VE ALWAYS BEEN CONCERNED WITH FINDING THE PROBLEM BEHIND THE PROBLEM.

SURE, I CAN TAKE AN IBUPROFEN WHEN I HAVE A HEADACHE, BUT I’D MUCH RATHER ASK MYSELF IF I’VE SLEPT ENOUGH, SPENT TOO MANY HOURS IN FRONT OF THE COMPUTER, OR SIMPLY NEED A GOOD MASSAGE. I CARE DEEPLY ABOUT GETTING TO THE ROOT OF THINGS, BECAUSE I BELIEVE THAT’S WHERE THE BEST SOLUTIONS ARE FOUND.

WHAT DRIVES ME IS THE WISH TO CREATE IN A WAY THAT BRINGS PEOPLE TOGETHER. I WANT MY IDEAS TO CARRY A UNIVERSAL FEELING, WHETHER THEY MAKE YOU LAUGH AT THE ABSURDITY, STOP AND SEE THE WORLD A LITTLE DIFFERENTLY, OR MOVE YOU TO TEARS BECAUSE IT’S JUST THAT BEAUTIFUL.