Aramis Group’s purpose is to deliver affordable, reliable and sustainable mobility for all Europeans that is easy to get and buy online. They provide
a service of many different cars, refurbished ready for life, but are challenged by the historical standard way of buying cars.

Buying a car is a huge thing, and we’re use to do it on location to see, feel, and confirm that what we buy is what we get. Doing it online is making it more distant. We cannot confirm anything. We need to trust in the provider, and believe they would admit any potential downsides – which is uncommon. We are afraid a perfect surface fools us, hiding a different reality.

Most people are tired of being told what they need and what’s perfect. We have our own compass and know what we value. Research shows that admitting vulnerability and owning flaws is seen as attractive, creates trust, shows character, and makes you unique. In fact, the target audience of Aramis Group will probably go for a car that fits the family’s unique needs and serves their lifestyle, rather than a car with a perfect surface.

Designed by life

A concept focused on showing Aramis Group as a trustworthy provider that offers unique cars for life. This solves the most essential challenge – both in order to be sustainable and to prove that the qualities of their cars is about the adventures they should be used for.