Rewilding Sweden is a non-profit organisation working to restore nature’s balance through a two-phase method: Active Rewilding, with targeted interventions to support ecosystems, and Passive Rewilding where they backing off — giving  nature room to recover.  

In today’s sustainability landscape, with target audiences constantly told to do more, the challenge was to find a position where Rewinding Sweden would be heard in a more approachable manner. 

With our solution Do Nothing for Nature, we chose to flip the script. Instead of yet another demand for action, the campaign highlights the core of Rewilding. The most important thing you can do is nothing, giving nature space to heal itself on its own terms.

CLIENT Rewilding Sweden
AD Greta Dillén, Alice Sävman, Erik Arthursson
COPY William Hagwall, Robin Backgren