Ekonomifakta is a platform that independently provides facts about the economy. In order to make Ekonomifakta more accessible and increase awareness through a long-term concept that stands out, we needed to reach those who don’t speak finance.

We needed to leave the detached and theoretical way of providing with information and meet the audience where they seek answers. By discovering that their relationship with the economy is more existential, we created the campaign Korten på bordet (Cards on the Table)— bridging the gap between real facts and spiritual guidance.