VATTENFALL
INNOVATION CAMPAIGN
The
Electricity Plan
In MotionMAKING EVERY FOSSIL FREE STEP YOU TAKE PAY OF YOUR ELECTRICITY BILL
“The key to a runner’s high and a bill that’s low”
Runner’s World
“Vattenfalls rörliga elavtal gör dina fotsteg till en egen valuta”
DN
“A new currency is reshaping the energy economy”
Innovation Magazine
CREDITS
SOLO CASE
“There’s a way” is built on the belief that people need to feel hope for the future. But sometimes it can feel like there is no way and like no step is big enough to make a difference - making us loose motivation.
But we don’t always need to see the end result. We need to see a result to keep up the motivation going forward. One of the most common fossil fuel dependent decisions we make is choosing to drive instead of walking. An every day choice that’s actually easy to adjust, at least if we are motivated to.
The Electricity Plan in motion is a contract that makes your fossil free steps pay off your electricity bill, so you can see their value. The more steps you track and upload to your Vattenfall account, the cheeper electricity bill you get. In that way, Vattenfall makes people understand that each of every step do make a difference affecting the price we pay.
DESCRIPTION
“Nu kan dina promenader sänka elräkningen”
SvD
“Min elräkning är rätt billig, ja”
Andreas Almgren