Vattenfall’s new brand platform “There’s a way” is built on the belief that people need to feel hope for the future. At a time when the energy transition can feel complex and distant, Vattenfall wants to show that every step counts towards a fossil-free future.

But recently, access to energy has become a question of control rather than supply. When Russian gas disappeared, it created a sudden gap in the energy system. Soaring energy prices became a symbol of lost control and we lost faith in the idea that we’re on our way towards a better future.

At the same time, running has become more popular than ever. In a world shaped by uncertainty, people seek activities where they can experience control, progress and personal impact. Running is one of the few areas in life where the connection between effort and result is clear. Every run proves that today’s actions can affect tomorrow’s outcome. Running reveals people’s longing to shape their future.

The Electricity Plan in Motion is an electricity contract that makes energy feel like something costumers can influence by connecting their movement to their electricity cost. By running, we can actively affect our electricity price and regain a sense of control over something that for a long time has felt unpredictable.