ONLY FANS' MEALS
CAMPAIGNKFCSOLO CASECensored meals exclusive for the real fans of KFC
Swedes are often judged by asking for ”too much”. For generations, we’ve been told that self control is desirable and how greed is ugly, making most of us struggle with resisting temptation.
But, the truth is restrictions make obsessions grow. We always want what we can’t or shouldn’t have. Research shows that restrictions creates exclusiveness and a bigger emotional activation once you’re exposed.
Censored meals for the real fans of KFC. For those who crave KFC the most, enabling fans to embrace temptation while elevating its exclusivity.
Featuring the sauciest, crispiest, and carbiest meals, designed to deliver that irresistible pleasure people are craving. An idea that proves KFC’s unique position of having your back when you give in to temptation, with customers only having to subscribe in the KFC App to become member, unlocking those exclusive dishes.
