Censored meals, exclusive for the real fans of KFC

KFC’s latest concept Bucket for One i builds on the insight that you don’t always want to share your food. It is so delicious, you just want it to yourself. KFC stands for the idea that wanting is fine and will serve what you desire.

Whether involving food, love or simply a good life, us Swedes are often judged by asking for ”too much”. For generations, we’ve been told that self control is desirable and how greed is ugly, making most of us struggle with resisting temptation.

But, the truth is restrictions make obsessions grow. We always want what we can’t or shouldn’t have - creating a forbidden fruit-effect. Research shows that restrictions creates exclusiveness and a bigger emotional activation once you’re exposed.

ONLY FANS’ MEALS

Censored meals for the real fans of KFC. For those who crave KFC the most, enabling fans to embrace temptation while elevating its exclusivity.

Featuring the sauciest, crispiest, and carbiest meals, designed to deliver that irresistible pleasure people are craving. An idea that proves KFC’s unique position of having your back when you give in to temptation, with customers only having to subscribe in the KFC App to become member, unlocking those exclusive dishes.