Känslor är störst på bio
A new concept for Filmstaden in Sweden.
Känslor är störst på bio.
Emotions hit harder at the cinema.
It’s a concept built on the insight that
the cinema is a unique place for shared emotions.
Today we live more individually, watch screens alone, and consume culture in isolation. Result? Many people feel more isolated than ever despite having more entertainment options than ever.
So we portrayed Filmstaden as Sweden’s most powerful collective experience and made it accessible to everyone with tickets from 99 SEK. Not as cheap, but as a low threshold to something big.
Team: Greta Dillén, Fiona Östlund and the Creatives at NORD.
Cinema is the only place where strangers sync their emotions and react together. Laughing, gasping, crying, holding their breath at the same time. In a shared darkness, you feel less alone.
Campaign video 1
Campaign video 2