A new concept för Filmstaden in Sweden that makes Filmstaden a unique place for shared emotions between strangers.

Today we live more individually, watch screens alone, and consume culture in isolation. Result? Many people feel more isolated than ever despite having more entertainment options than ever.

So we portrayed Filmstaden as Sweden’s most powerful collective experience and made it accessible to everyone with tickets from 99 SEK. Not as cheap, but as a low threshold to something big.