Today we live more individually than ever. And nowhere is that more obvious than when it comes to culture. The culture that we used to share physically is now more than ever consumed alone, resulting in experiencing feelings by ourselves to a higher degree than ever.

But, there’s still one place where hundreds of strangers laugh, cry, scream and hold their breath together: the cinema. So with the campaign Känslor är störst på bio (emotions hit harder at the cinema), Filmstaden makes it even easier to share emotions physically by offering cinema tickets for just 99 SEK.