Rewilding Sweden is a non-profit organisation working to restore nature’s balance through rewilding nature. With a target audiences constantly told to do more, the challenge was to find a position where Rewinding Sweden would be heard in a more approachable manner. 

The rewilding is applied by a two-phase method: Active Rewilding, with targeted interventions to support ecosystems, and Passive Rewilding where they back off — giving  nature room to recover. So instead of communicating bad guilt, we flipped the script in order to make Rewilding Sweden and their method accessible, and created the campaign Do nothing for nature.