DO NOTHING FOR NATURE
REWILDING SWEDENNEW CONCEPT TEAMThe only nature organization encouraging people to do nothing, so nature get a chance to heal
COPYWRITERS
William Hagwall
Robin BackgrenART DIRECTORS
Greta Dillén
Erik Arthursson
Alice SävmanRewilding Sweden is a non-profit organisation working to restore nature’s balance through rewilding nature. With a target audiences constantly told to do more, the challenge was to find a position where Rewinding Sweden would be heard in a more approachable manner.
The rewilding is applied by a two-phase method: Active Rewilding, with targeted interventions to support ecosystems, and Passive Rewilding where they back off — giving nature room to recover. So instead of communicating bad guilt, we flipped the script in order to make Rewilding Sweden and their method accessible, and created the campaign
Do nothing for nature.
To prove how important doing nothing is, we put it in contrast with everything they do, making Rewilding Sweden more approachable without compromising its credibility as a serious actor.
Making Sweden a wilder place
by doing nothing for nature
Engaging people by giving them the chance to apply for their own nature reserve.