DO NOTHING
FOR NATURE
Rewilding Sweden is a non-profit organisation working to restore nature’s balance through Rewilding.
The brief we got was to reach individuals.
With a target audiences constantly told to do more, the challenge was to find a position where Rewinding Sweden would be heard in a more approachable manner.
The rewilding is applied by a two-phase method Active Rewilding, with targeted interventions to support ecosystems, and Passive Rewilding where they backing off — giving nature room to recover.
The campaign proves
how we flipped the script in different ways to make the method accessible.
We didn’t stop there…
And once you’re on the road…
To create som PR, we took Rewilding to the streets to show how you can of do is nothing to give nature space to heal itself on its own terms.
