In order to reach a skeptical audience in the age 18-35 that’s tired of “best deal”/”best network” but still communicate that Verizon provides with the best deal and a better network, we needed to think of what an actual good deal and good network really means.

In the U.S women 18-34 face the most controlling behavior from partners. It often shows through monitoring chats and calls. That leads to silenced chats, in situations you need them the most. In situations when your network is the most important thing you’ve got.

So we created Verizon silent Network — A filtered mode that uses Face ID and hides conversations when a chosen person unlocks your phone to prove that Verizon actually provides with the best deal, and better network.

So, your friends can stay close but far from your boyfriend. Because the best deal is sometimes to not accept the terms and conditions your boyfriend puts up, and to do so, you need to reach YOUR network.