To escape the digital landscape and get closer to what’s real is something most of us long for.

But compared to streaming services and the overall digital landscape, there is no algorithm telling us what we actually can’t miss. What critics say from the TV sofa might not be representative of the overall audience opinion.

What truly captures how people feel about an experience is their reaction — and in the case of Dramaten, the applause.

Therefore, we created the app AppLause. An app that collects data from the applause after each show, providing insights that are valuable both for critics and for people trying to decide which performance they absolutely can’t miss.

Client: Dramaten
Art Director: Greta Dillén
Copywriters: Fiona Östlund & Hedda Holmberg