THE OG VEHICLE
Nike

WE TRAIN MORE THAN EVER.
BUT AT THE SAME TIME, STATISTICS SHOW THAT WE MOVE LESS AND LESS.
WE CHASE GYM CLASSES AND PERFORMANCE GOALS, BUT TAKE A TAXI HOME,
ORDER FOOD TO THE DOOR, AND JUMP ON THE E-SCOOTER TO AVOID WALKING.
IT’S NOT LOGICAL.

SO BASED ON THE BRIEF TO RELAUNCH NIKE TRAINING, WE CREATED
A CAMPAIGN THAT REMINDS US OF WHAT WE ALREADY HAVE.
THE BODY.
THE OG VEHICLE.

CLIENT: NIKE
ART DIRECTORS: GRETA DILLÉN & CHANNA EKBORG
COPYWRITERS: SAGA LIND & FIONA ÖSTLUND