IN SWEDEN, TELLING A DAD JOKE RARELY EARNS MORE THAN A BLANK STARE. BUT ONCE IN A MILLION, LAUGHTER BREAKS THROUGH.

WITH THIS COMMERCIAL, TRISS SHOWS SELF-AWARENESS BY PLAYING WITH ITS OWN CONCEPT “PLÖTSLIGT HÄNDER DET.” WE CONNECT THE UNLIKELY ODDS OF WINNING A MILLION TO THE EQUALLY UNLIKELY CHANCE OF GETTING A LAUGH FROM A DAD JOKE.


Client: Triss, Svenska Spel
Art Directors: Greta Dillén, Jennie-Ellen Dell Uva
Copywriters: Alice Maddock, Nils Landeberg