HAVE YOU EVER ASKED A FRIEND WHAT (S)HE’LL ORDER TO FIND OUT WHAT YOU ACTUALLY WANT?

IN TODAY’S SOCIETY, OUR CHOICES HAVE MULTIPLIED. WE’VE GROWN UNCERTAIN ABOUT MAKING EVEN THE SIMPLEST DECISIONS—LIKE WHAT TO STREAM, WHAT TO WEAR, AND WHAT TO EAT.WE’RE SEEKING MORE GUIDANCE THAN EVER, AND DECISION FATIGUE HAS BECOME PART OF DAILY LIFE.

NO WONDER WE TURN TO HOROSCOPES, ALGORITHMS AND SIGNS. WE LONG FOR SOMEONE TO TELL US WHAT TO DO.

MEANWHILE, SIBYLLA HAS ALWAYS BEEN A SEER. AND NOW SHE EMBRACES THAT ROLE, WITH THE CAMPAIGN “SIBYLLAN VISAR VÄGEN.”

CLIENT: Sibylla
ART DIRECTORS: GRETA DILLÉN & ERIK ARTHURSSON
COPYWRITER: SAGA LIND