GOOGLE GEMINI
Math that matters
Art Director: Greta Dillén
Designer: Ellinor Ekbom
With Tracking Lens, Gemini is transforming learning, giving math its real value, and make it count.
Students feel lack of motivation in school, and math is the subject where least people reach basic competency. Studies show students don’t see its value, and it feels literally worthless.
This idea enables Google Gemini to give math its real value.
The math is put outside of the classroom in a world the students genuinely want to learn more about. In a world where the result matters. Because who said you need to sit in a classroom to practice math?
We do talk about the world of sports. More than 6 million children practice organized sports yearly and knowing the math can be a game changer.
With the Tracking Lens, you film your movement and get the math behind. By putting math in situations where the result matters, Gemini is giving math its real value, and make it count.
And this is the absolute proof
that math isn’t just for school.
Math will matter, when it’s used to calculate value.
Calculations makes perfect sense when security is refused