TWIX
THINK tWISE with ChatGPTeen
Team: Greta Dillén, Ellinor Ekbom
The campaign goes under the promise that TWIX gives you a good thing twice. This time TWIX gives you your teenage thinking once again, so you can
say yes and enjoy life enjoy life like you’d be 13 one more time.
Most adults use an avoidant behavior in order to minimize risks. The problem is not that it’s bad to find risks, it’s that we find risks everywhere. Making us validating saying unnecessarily many no’s
and miss out on life.
Research shows that teenagers use an explorative behavior. They say yes instead of no to new experiences and search for solutions over problems.
The campaign THINK tWISE with ChatGPTeen and ask people to think again, and do it wisely, like you’d be 13, so you can say yes to have the best day ever, once again.
To enter TWIX website today, you have to share the year and month you were born, making it the perfect entry to ChatGPTeen.
Leaning in to the teenage mindset
fear of missing out instead of fear of doing.
