Client
Google Gemini
Team
The Gemini gold era
The Gemini gold era
Art Director: Greta Dillén Designer: Ellinor Ekbom
With Tracking Lens, Gemini is transforming learning, giving math its real value, and make it count.
Google Gemini’s latest concept, The Gemini era, is marking a shift in computational and mathematical discovery. By looking at students’ attitudes, behavior, and actual results in school, it’s easy to tell that this discovery is quite invisible, and exists without a reason for those who don’t already care.
Most students lack motivation in school, and math is the subject where the fewest students reach basic competency. Studies show that students don’t see its value or purpose in life, making the result nothing but a number.
So the task became to show math’s role in a situation students genuinely care about. We found that, in the U.S., more than 6 million children practice organized sports yearly. And when it comes to sports, the best result everybody no matter age or level is aiming for, is gold. By realizing that, the answer became simple.
The Gemini gold era proves what The Gemini era really means.
That math isn’t just for the test in school, but a tool to calculate gold. To enable this idea, we created Gemini Tracking Lens. It’s found as camera shortcut in Gemini, and can be used to record a sport. In that way it’s possible to get the math behind and see what actions equal gold.
By putting math in situations where the result matters, Gemini gives math its real value and makes it a tool to calculate gold. Making the equation much more than a mathematical result. Making it a tool to calculate gold.