Deadly Serious
By Swappie

HOW DO WE GET PEOPLE TO SEND IN THEIR USED IPHONES TO SWAPPIE?

ONCE WE BUY A NEW PHONE, THE OLD ONE LOSES OUR ATTENTION AND ENDS UP FORGOTTEN. TIME PASSES, AND SOON IT BECOMES WORTHLESS — TODAY, THE IPHONE 11 IS THE OLDEST MODEL YOU CAN STILL SELL TO SWAPPIE.

SO HOW DO WE MAKE PEOPLE CARE BEFORE IT’S TOO LATE? BY PUTTING SWAPPIE IN THE CONTEXT OF A CRIME DRAMA — SCARING PEOPLE JUST ENOUGH TO GRAB THEIR ATTENTION,
AND MAKING THEM SAVE THEIR IPHONE 11.


CLIENT: Swappie
ART DIRCTOR: Greta Dillén